Exhibition projects
Expo Milano 2015
PROJECT INFO
Location
Milan, Italy
Status
Project
Client
Brazilian Ministries of Development, Industry, and Foreign Commerce & of International Relations
Type
Exhibition
Size
Other Features
The Brazilian pavilion is the concretization of the jovial role that our country plays in the international scenario and of the exemplary respect that Brazilians pay to the most diversified cultures.
Designing the Brazilian Pavilion in the Expo 2015 was a twofold challenge for our team – it meant both the responsibility of designing a building that came up to the resumption of Brazil’s participation on international events of such importance, as well as the understanding that this competition affords a unique and valuable historical moment in which architecture can exercise its humanist role in such a thriving way : stimulating society through new concepts and ideas.
Overall, the pavilion’s construction is intended to be a lesson of humility and governance and to use the creativity and skills of our people as a paradigm capable of supporting the new changes that the world demands.
The project's concept is based on the balance between different requirements, for it seemed essential to us to respond to the challenge of harmonizing architectural beauty and functional simplicity, high technical demand and reasonable execution cost, environmental thermal control and energy costs of the building.
Therefore, grounded on the rationale of compensations, the pavilion project culminates in an object built out of moderate urban presence, exalted technical adequacy, aligned to its civil function, and accurate according to the program’s demands, but also alert to the obligation of being attractive, friendly to the visitors and visually stimulating.
The setbacks in the volumetric composition create internal areas to be used for social gathering and events. The biggest of these areas, called “Piazza Brasil”, is surrounded by two other resting zones. It is also possible to observe the pergola spaces that work as channels of cross circulation. Another important aspect of the project is the combination of external and internal expositive areas, which contribute to creating an entertaining and educational environment (edutainment). This variation of closed and open areas, balconies, creates an innovative spatial relationship, allowing the visitor to go through diverse and stimulating environments, all well illuminated and ventilated.
“This project presents a language appropriate to the transiency of fairs like the Expo, having a rational design based on structural elements for easy assembly and disassembly. It has at the same time a strong and suggestive identity, obtained by the use of translucent nylon recyclable sails as side walls. The 'kinetic architecture’, set in motion by the wind, together with the choice of a translucent material, creates an effect of great attractiveness and interest, turning a geometric solid in a diaphanous volume.”
-Competition Jury
PARTNERSHIP WITH
tiarstudio, architecture
Awards
Brazilian Pavilion Expo Milan 2015 - Second Prize
